overusing relevant keywords to “game” the algorithm.) Don’t go for high-value keywords that don’t match your page, as these could actually harm your page’s performance. You also need to make sure they actually match what you have to offer. If you want your company’s LinkedIn page to rank high in search results for specific keywords, you need to have those keywords in your profile. With that in mind, here are some ranking factors to consider when optimizing your pages for LinkedIn. While LinkedIn has never shared SEO guidelines or hinted at official ranking factors, it’s safe to assume that the platform uses similar factors to search engines like Google, which are well-known. Either your competitors will show up first in search results or you will. If your organization specializes in social media marketing, for example, you’ll want to use keywords that match your industry, like “social media consultant,” “social media marketing services,” and “social media management.”īecause there are so many companies on LinkedIn competing for attention from the same customer base, LinkedIn SEO can make a huge difference. For LinkedIn SEO, it’s about using keywords that clearly communicate what a profile, a company page, or your posts are about. by including them in titles) you can make it more likely that people searching for those keywords land on your page.

SEO is all about making content easier to find through search engines.īy choosing the right keywords and optimizing your content to reflect them (e.g. That makes it easier for potential customers and applicants to find the page or service they’re looking for. Similar to techniques used to make websites rank highly in search engines like Google, LinkedIn SEO involves researching and including keywords that communicate what your LinkedIn page is really about (like terms specific to your industry or your product) throughout your page. LinkedIn SEO (search engine optimization) is the process of optimizing your LinkedIn page and posts to make them easily findable through LinkedIn search. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.

Linkedin profile search